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Advantage Car & Truck Rentals Ltd. v. Orlando Rentco LLC (d.b.a. Advantage Rent a Car)

- Parties: The plaintiff was Advantage Car & Truck Rentals Ltd. The defendant was Orlando Rentco LLC (d.b.a. Advantage Rent a Car).

- Subject Matter: This Federal Court matter involves a trademark passing off action under section 7(b) of the Trademarks Act, RSC 1985, c. T-13, in which the Plaintiff alleges the Defendants adopted and used the "ADVANTAGE" and "ADVANTAGE RENT-A-CAR" trademarks and trade names in association with car rental services near the Toronto Pearson International Airport, causing confusion with the Plaintiff's long-established business. This case is ongoing.

- Date: The hearing was set on March 25, 2026.

- Venue: This was a federal case before the Federal Court.

- Amount: No financial award was specified.

No uploaded documents
Advantage Car & Truck Rentals Ltd.
Law Firm / Organization
Gowling WLG
Orlando Rentco LLC (d.b.a. Advantage Rent a Car)
Law Firm / Organization
Robic LLP
Law Firm / Organization
Shift Law Professional Corp
Lawyer(s)

John Simpson

Federal Court
T-1016-23
Intellectual property
Not specified/Unspecified
13 May 2023