On April 25, 2024, Farinart, a company specializing in grain and seed processing for the baking industry, has acquired all assets of Malterie Frontenac, a firm based in Thetford Mines, Canada, known for its sprouting and malting expertise. Established in 2006, Malterie Frontenac initially catered to craft breweries but later expanded its services to include bakeries, processing local grains such as barley, wheat, rye, and oats. Over 15 years, it built a diverse customer base across the brewing and baking sectors, gaining recognition for exceptional technical service and product quality.

Elisabeth Brasseur, Farinart's VP of Sales and Innovation, emphasized that integrating Malterie Frontenac marks a pivotal strategic achievement, enhancing Farinart's capacity to anticipate and meet customer needs, particularly in the U.S., where over 60% of its sales occur. This acquisition is seen as a critical step in Farinart’s ongoing growth and innovation, expanding its specialty grain offerings with added sprouting and malting capabilities.

The transaction not only reflects the rising popularity of sprouted grains, known for their nutritional benefits and contribution to premium bakery products but also positions Farinart to leverage the unique sensory qualities of these grains to innovate within its product line. This acquisition is aligned with increasing consumer interest in healthful diets and will likely enhance Farinart's product offerings in the bakery sector. The financial terms of the deal and details regarding legal advisors were not disclosed in the announcement.