On May 18, 2023, Loopio, a leading response management software company, announced its acquisition of London-based RFP response solution, Avnio. This acquisition aims to enhance Loopio's functionality, enabling customers to respond more strategically to RFPs and invest time in the right opportunities.

The integration of Avnio's deep Salesforce integration with Loopio’s robust response workflows and analytics will offer customers a smarter approach to their response processes. Avnio's CEO and Founder, Tobias Dawes, will join Loopio as Senior Vice President of Product and Design, supporting Loopio's international expansion and enhancing its global customer service.

Loopio, which reported that 39% of its top-line revenue last year was sourced from RFPs, sees this acquisition as a way to help more companies optimize their RFP response processes. Avnio, known for being the only Salesforce-native RFP response platform, brings unique features, including AI and GPT functionality, that will complement Loopio's platform.

Zak Hemraj, CEO and Co-founder of Loopio, expressed excitement about the acquisition, highlighting the strong vision alignment and complementary technologies. Dawes echoed this sentiment, emphasizing the enhanced value for customers resulting from the merger.