Niche, a leading platform that connects students and families with educational institutions, announced its acquisition of Goodkind, a Canadian company specializing in personalized video messaging for student engagement. This strategic acquisition is aimed at modernizing how schools and colleges connect with prospective students by integrating Goodkind’s innovative communication technology into Niche’s existing platform. The deal underscores Niche’s commitment to improving personalization in outreach and ultimately enhancing enrollment outcomes for its partner institutions.