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On October 18, 2022, Playmaker Capital Inc. acquired Wedge Traffic Limited, operating as Wedge, for around $31.2 million to strengthen its iGaming and affiliate presence in the U.S. This move is set to capitalize on the increasing demand for online sports betting and casino operations, particularly as the market is expected to reach revenues of $24 billion by 2026, a significant jump from 2021. Playmaker's acquisition, the 15th since April 2021, marks its evolution from a digital sports media company to a prominent affiliate in the iGaming industry, now with enhanced expertise from Wedge. Wedge, active in 16 U.S. states and Ontario, Canada, uses proprietary tactics to direct users to regulated online sportsbooks and casinos, effectively fueling the growth of online gaming. Founders Dan Kersh and David Copeland will join Playmaker's senior leadership, bringing valuable iGaming affiliation expertise. The transaction included an initial $8.5 million cash payment and over 3.6 million Playmaker common shares at CAD $0.75 each. Additionally, there's an earn-out consideration of about $20.7 million based on future financial targets, payable in cash and shares. Further, vendors may receive additional payments if certain EBITDA and revenue milestones are met post-closing. Playmaker also agreed to pay commission fees to both the vendors' and its own financial advisors, calculated as percentages of the total transaction value, to be paid from the vendors' consideration in proportions of cash and Playmaker common shares.
Parties
Company
Playmaker Capital Inc.
Company
Wedge Traffic Limited
Deal Type
Merger & AcquisitionIndustry
Tech/Computer/ITTransaction
$ 43,000,000Deal Status
ActiveClosing Date