On May 15, 2025, Brookfield Asset Management has acquired the European operations of Generator Group from UK-based private equity firm Queensgate Investments in a €800 million (approximately C$1.18 billion) transaction, significantly expanding Brookfield’s hospitality portfolio across Europe. The deal covers 15 properties totaling 2,749 keys located in major urban centers including Amsterdam, Berlin, Copenhagen, Dublin, Hamburg, London, Madrid, Paris, and Rome. Generator is known for its hybrid hostel-hotel concept that blends shared and private rooms with vibrant social spaces such as bars, cafés, and private event areas.

Queensgate had acquired Generator from Patron Capital for €440 million in 2017 and expanded it further by acquiring Freehand Hotels in 2019. Combined, Generator and Freehand achieved an EBITDA of €38.3 million in the first half of 2024, an 18% year-over-year increase driven by 10% revenue growth and improved cost efficiency. Queensgate will retain Generator’s U.S. properties in Miami and Washington, DC.

Brown Rudnick served as legal advisor to Queensgate Investments on the sale, providing cross-border M&A counsel for the €800 million divestment. The firm announced its advisory role in a statement, emphasizing its continued involvement in high-profile global real estate transactions.

Brookfield, which manages over $50 billion in European real estate and more than $1 trillion globally, continues to focus on experiential real estate in prime urban destinations. Queensgate CEO Jason Kow described the transaction as a proud milestone and a reflection of Generator’s success under their ownership.