Plusgrade Inc., a global leader in ancillary revenue solutions, announced on October 6, 2025, its acquisition of Oaky, an award-winning upselling platform recognized as the Best Upselling Software for five consecutive years. This strategic move unites two established platforms, aiming to deliver a comprehensive upsell experience for the hospitality sector by integrating advanced features from both companies. The unified platform will cover the entire guest journey, from pre-arrival offers to on-property upgrades, enhancing revenue opportunities for hotel partners while improving guest experiences. As part of the transaction, Erik Tengen, co-founder and CEO of Oaky, will assume the role of President, Hospitality Upsell at Plusgrade, ensuring continuity and expertise in the integration process. The acquisition is expected to accelerate Plusgrade’s growth as a global ancillary revenue powerhouse, supporting thousands of hotel properties and hundreds of travel partners worldwide. Stifel acted as exclusive financial advisor to Oaky B.V.’s shareholders, a portfolio company of PeakSpan Capital, while Osborne Clarke served as Oaky’s legal counsel. Plusgrade was represented by Davies Ward Phillips & Vineberg LLP and Stibbe N.V. as legal counsels. The transaction value was not disclosed, and no foreign currency conversion is required as no monetary figures were reported in currencies other than Canadian dollars. This acquisition marks a significant step in consolidating Plusgrade’s position in the hospitality upselling market, promising enhanced value and innovation for its expanding portfolio of hotel and resort partners.