On May 17, 2025, Datassential completed its acquisition of Brizo FoodMetrics, a company that provides market intelligence to foodservice businesses. Brizo FoodMetrics was previously owned by Framework Venture Partners, a venture capital fund focused on AI and fintech companies. The financial terms of the transaction were not disclosed.

Wildeboer Dellelce LLP acted as legal counsel to Framework Venture Partners, with Rebecca Cochrane and Brett Varrin advising on corporate and securities matters.

The acquisition adds Brizo’s operator-level data to Datassential’s existing platform, expanding its coverage and data resources for clients in the food and beverage sector. This deal follows Datassential’s 2022 acquisition of CHD Expert and is part of its ongoing effort to broaden its intelligence capabilities across the industry. Both companies stated that the integration is intended to provide a more comprehensive source of market information for foodservice operators, brands, distributors, and technology partners.