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This Day, MARV acquire minority stake in Best Intentions Analytics

Gary Lubner, British philanthropist and founder of This Day Foundation, and Sir Matthew Vaughn, a British filmmaker and founder of MARV, agreed to acquire a minority stake in Best Intentions Analytics, a UK-registered football investment and holding company for Brentford FC and Mérida AD. Financial terms are not disclosed.

Equity and financing from the new shareholders will enable greater investment in the playing squad, create enhanced commercial opportunities, and help grow Brentford Football Club’s reach and impact locally and beyond.   

Latham & Watkins has advised This Day and MARV on their minority investments in Best Intentions Analytics.

Company

This Day Foundation

Law Firm / Organization
Latham & Watkins LLP

Company

MARV

Law Firm / Organization
Latham & Watkins LLP

Company

Brentford FC Limited

Law Firm / Organization
Norton Rose Fulbright Canada LLP
Lawyer(s)

Matthew Longstaff

Merger & Acquisition
Other
Undisclosed/Confidential
Closed
28 August 2025