On March 19, 2024, Verndale, a Boston-based digital experience agency, acquired Montréal's Yaksa, enhancing its digital commerce capabilities and market reach in North America. This acquisition, part of Verndale's growth strategy, leverages Yaksa's expertise in digital commerce and experience platforms like Optimizely and Umbraco, reinforcing Verndale's leadership in B2B and B2C ecommerce solutions. The merger aims to provide comprehensive services including digital strategy, design, development, and marketing.

Chris Pisapia, CEO of Verndale, expressed enthusiasm for the merger, citing it as a significant step in their growth and a means to offer superior solutions and service. Yaksa will initially maintain its brand, with integration into Verndale planned shortly. Nils Cayrol, CEO of Yaksa, anticipates the partnership will greatly benefit clients and enhance their digital impact.

Both agencies have received accolades, with Verndale winning Optimizely's North America Solution Partner of the Year and Yaksa securing the Customer Choice Partner of the Year award.